GF
WorkshopHybrid
GUIDE 2026 — From Generative Engine Optimization to Conversational Commerce
- 13 December 2026
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Welcome to kongre.net
Key facts
GUIDE 2026 — From Generative Engine Optimization to Conversational Commerce is a workshop held 13 December 2026 in Singapore, Singapore.
- Dates:
- 13 December 2026
- Format:
- Hybrid (in person and online)
- Venue:
- Singapore, Singapore
- Subjects:
- AI (Artificial Intelligence), Data Science & Databases, Business & Management
- Official website:
- guyuai.com/guide2026
GUIDE 2026 is a workshop exploring generative engine optimization, intent orchestration, and conversational commerce as information seeking turns into transactions. Co-located with SIGIR-AP 2026, the event brings together researchers and practitioners to discuss multi-turn LLM experiences, consumer world models, and evaluation.
Conference theme
From Generative Engine Optimization to Conversational Commerce
Objectives
To examine generative engine optimization, intent orchestration, and agentic recommendation for multi-turn LLM experiences, closing the gap between commercial claims and empirical evidence in conversational commerce.
Who should attend
Researchers, practitioners, and industry professionals working in information retrieval, generative engines, conversational recommendation, and digital commerce.
Organising Committee
Qiankun Zhao - Founder & CEO, Guyu AI (Beijing)
Scientific Committee
Haritz Puerto - GEO track, ELLIS Institute Tübingen · Max Planck Institute for Intelligent Systems
Dietmar Jannach - Industry case studies, University of Klagenfurt
Jiaxin Mao - User simulation, Gaoling School of AI, Renmin University of China
Jiqun Liu - Consumer decision quality, University of Wisconsin–Milwaukee
Tingshao Zhu - Computational psychometrics, Institute of Psychology, Chinese Academy of Sciences
Philipp Christmann - Question answering over heterogeneous sources, CISPA Helmholtz Center for Information Security
Organiser and contact
Contact
- Email:
- [email protected]
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